https://foshchii.com/writing.html Field notes on martech delivery, platform migrations, CRM operations and AI-assisted work. en Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-like-for-like.html https://foshchii.com/writing-like-for-like.html Rebuilding exactly what existed sounds like the safe option. It usually promotes old workarounds into new requirements. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-preview-is-not-a-test.html https://foshchii.com/writing-preview-is-not-a-test.html A preview tells you the template rendered. It says nothing about whether the journey fires, the data resolves, or the right person receives it. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-data-model.html https://foshchii.com/writing-data-model.html Schema choices made in week three quietly determine which campaigns are possible in year two. They are strategy decisions wearing technical clothes. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-consent-records.html https://foshchii.com/writing-consent-records.html Migrating subscriber status is easy. Migrating the evidence behind it — timestamps, source, wording, suppression — is the part that gets left behind. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-email-deliverability.html https://foshchii.com/writing-email-deliverability.html Moving email platforms resets your sending reputation: authentication, warm-up and the signals that actually matter. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-sfmc-migration.html https://foshchii.com/writing-sfmc-migration.html Adobe Campaign to Salesforce Marketing Cloud: protecting marketing continuity through a migration. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-marketing-operations.html https://foshchii.com/writing-marketing-operations.html Why business-as-usual work deserves to be a first-class workstream during a migration. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-ai-delivery-partner.html https://foshchii.com/writing-ai-delivery-partner.html Using AI as a delivery partner: where it genuinely helps, and where judgment still has to win. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000 https://foshchii.com/writing-vision.html https://foshchii.com/writing-vision.html What I believe about martech delivery, and how I work in it. Sviatoslav Foshchii Sun, 23 Aug 2026 00:00:00 +0000